Your blog audience wants you to deliver concise, useful content week after week. Demanding, right?
But maybe it’s not as hard as you think. As SOJC students learn to blog in our J452 class they are often surprised to learn that writing out their opinion is less important than the links they’re able to find through online research.
Most experts agree that a good blog post will engage your audience. That means understanding audience needs and providing useful information. Whether your blog is for a corporation or yourself, it needs to showcase your knowledge and experience to build a following.
What’s the best way to make sure you deliver? How can you build a relationship with your audience that positions you as an expert?
While the tone of your posts might vary depending on the topic, the essential elements will remain the same: Headline, lead paragraph and relevant, useful…
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